I’ve been focusing mainly on radio when promoting my songs, but I’m starting to realize that might not be enough. I see other artists gaining traction not only from radio airplay but also from getting featured in press articles and playlist placements. It looks like combining all three channels creates more momentum. But I’m not sure if that’s necessary for everyone, or only for bigger acts. Do independent musicians actually benefit from this multi-channel approach?

From my experience, the combination really matters. A radio promotion company doesn’t just stop at radio airplay — they also push singles through press releases and streaming promotion like Spotify playlists or YouTube. That way, your music appears across different platforms at the same time, which builds credibility and visibility. I found that when listeners heard my track on radio and then saw it mentioned in press or playlists, they were more likely to follow me. Each channel supported the other.

I think the main benefit is consistency across platforms. When people see or hear your name in multiple places, it feels like you’re everywhere, even if the actual numbers aren’t huge yet. That presence creates recognition, and recognition is what turns casual listeners into long-term fans.